I’ve been designing logos and creating brands for companies for nearly a decade. In fact, much of the early work we did at Greenline Creative was focussed primarily on brand development and website creation for companies who were just breaking ground. This was the most rewarding work I’ve ever done, so I’m extremely happy to share with you some of the principles that we followed to create engaging brands. Learn how to build a successful brand today.
One of the hardest things that you have to do as a designer is scale yourself – whether you bring on other designers as contractors to help you with your client work, or work as a design leader who's looking to scale the team. I've been in a number of environments over my career. Some were super established and already had a "system" in place, but I've also been in small startups (and ran my own studio) where we had to take the first step towards scaling. It's not an easy task by any means, and it can be a bit scary, but through these experiences I've noticed a few things. Hopefully, they'll help you if you're struggling with or thinking about scale. Learn how to scale great design beyond yourself.
I’m a new dad. 9 months ago, my daughter was introduced to Frozen, and she’s now officially hooked. For all the parents who are reading this, you know what that means. All kidding aside, I’m pretty amazed that at just 14 months’ old, she managed to catch the Frozen bug so fast. I suppose that's the magic of Disney. Ironically though, when reflecting on the last few months, I couldn’t help but notice that designers and the industry could learn a thing or two from this movie. I'll point out a couple of them here. What can the industry learn from by watching the movie Frozen?
I was recently invited to film an introductory course on InVision at Lynda. Since this was a brand new experience for me, I figured I'd snap some photos and document my journey. I hope this serves as a handy guide to anyone who wants to (or is prepping to) film a course with Lynda. Read what it's like to film a course with Lynda.
What is design? Have you given any thought to it? Believe it or not, design is not just about the fonts, colors, images, or layout a designer chooses. Yes, we call it designing and the result is often called a design, but really design is about problem solving. Great design solves real business challenges. Learn the true definition of design.
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